Named by Captain Cook during his 1769/70 exploration of New Zealand, the Bay of Plenty still enjoys great abundance from the land and the sea. Over 80 percent of New Zealand’s kiwi crop is grown here, along with apples and berries. Dairy, beef, and sheep are also important industries. Stretching nearly 160 miles from the Coromandel Peninsula to the west and Cape Runaway to the east, the Bay offers sandy beaches, intimate coves, verdant hillside–a remarkable kaleidoscope of color and texture. Its east-west orientation presents never ending palette of sunrises and sunsets.